Industries We Serve

Telecommunications 
 

 

Digital TV Transition:

Challenge:
Converting OTA Households impacted by Digital TV Transition in a cost effective manner
Communicating with existing customers about Digital TV Transition to retain and upsell 
 Tracking Digital TV Transition efforts to measure effectiveness and plan new strategies to convert, retain and upsell

Solution: GladRuth Outreach Campaigns:
Leveraging the full functionality of web 2.0 technologies, GladRuth provides our clients with turnkey targeted outreach campaigns. Quickly executable, these campaigns combine banner ads, email, high availability video optimized for any bandwidth and click to talk technologies. Our patent pending technology provides unprecedented tracking, reporting and data base integration. 

 Sales Force Effectiveness: 

Challenge:
Improve sales force productivity and accountability
Rationalize territory design and management

Solution: GladRuth Sales Force Optimization Suite:

Combining deep industry expertise with the latest in technology, GladRuth created our Sales Force Optimization Suite to meet the unique needs of our cable and telecom clients. Delivered as a Managed Service solution, the GladRuth Sales Force Optimization Suite provides:

Sales Reps with dynamic tools to generate interest, create compelling calls to action and manage their follow-up activities, all via their desktop and PDA. For the first time sales reps have the ability to customized sales materials in the field without compromising or diluting brand messaging. Our easy to use suite of tools was designed for cable by cable experts – making it 100% relevant to the field.
Customers with easy purchase options.
Management with the tools to measure the sales productivity nuances critical to the cable business. Business rules ensure proper usage and field compliance.
Marketing with the ability to control messaging in an increasingly fragmented world and easily mine data to improve offer effectiveness and measure ROI.

 Contact:  215 809-2009 or email: pmcrae@gladruth-telecommunications.com
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